Gone Sugar Die tackle social crises in Vancouver with “Candy” video

GONE SUGAR DIE PREMIERE SOCIOPOLITICAL NEW VIDEO FOR
“CANDY IS A HEARTTHROB” 

Vancouver and LA-based self-proclaimed “dirt pop” duo Gone Sugar Die have premiered a video for “Candy Is A Heartthrob,” the latest single from their upcoming Blaack Heaart EP.

Led by bassist Mike Hindert (fmr. The Bravery) and singer/guitarist Patrick McWilliams (fmr. The Cut Losses), Gone Sugar Die haven’t made activism an explicit part of their raw synth pop brand, but “Candy” showcases McWilliams’ experiences both volunteering for Vancouver non-profit Covenant House and interacting regularly with the homelessness and drug crises in the city.

“For the production of the video, I was sent statistics by the Covenant House, as well as online government provided statistics for North American averages, [but I started] going more in-depth,” McWilliams told Rebel Noise. “I spent time in the downtown east side, known as East Hastings Street… witnessing drug use, [people struggling in the wake of] overdose, and held interviews.” 

Featuring footage from McWilliams’ raw footage of life in downtown Vancouver, the video for “Candy” marries “socio-politically relevant music” with “bold synth-pop sound [that] explodes with defiant punk attitude, garage rock grit, and catchy dance grooves” according to Rebel Noise’s Jen Dan.

WATCH “CANDY IS A HEARTTHROB” NOW

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